“Online marketing” and “digital marketing” are both terms that are often confused and misused. We work in the industry, yet have found ourselves wondering should we write “online” or “digital”? What is the difference between digital marketing and online marketing?
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Knowing the difference can help you shape your overall marketing strategy and analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term initiatives that will yield results consistently or are you merely playing by ear with each of your outreach efforts?
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00:42 What Is Digital Marketing?
01:47 What Is Online Marketing?
02:28 Does The Difference Matter?
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